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| NYT > Business Day Updated : Sun, 05 Feb 2012 23:24:04 GMT Sheryl Sandberg of Facebook, Staying on Message Sheryl Sandberg, Facebook’s No. 2 executive, considers herself a role model for women. But her call isn’t simply about mentoring and empowering; it’s also a business strategy. Publ.Date : Sun, 05 Feb 2012 05:44:20 GMT Off the Shelf: ‘Strings Attached’ Looks at Incentives and Ethics — Review Everywhere we turn, we’re being offered incentives to act a certain way. A new book ponders the ethical issues of the incentive culture. Publ.Date : Sun, 05 Feb 2012 06:05:37 GMT The Media Equation: At BuzzFeed, the Significant and the Silly The Web site is trying for pollination: providing the kind of content that will have visitors passing along links from one person to the next, that will in turn bring them around to BuzzFeed. Publ.Date : Sun, 05 Feb 2012 22:43:25 GMT Strategies: I.P.O. Euphoria, Without Much Memory — Strategies Amid the Wall Street excitement over Facebook’s planned initial public offering, it may be a good time to take a look at I.P.O. history. Publ.Date : Sun, 05 Feb 2012 01:23:02 GMT Mortgage Tornado Warning, Unheeded Inspired by a personal experience, a businessman began delving into the practices of the mortgage industry, including Fannie Mae. His findings have been prescient. Publ.Date : Sun, 05 Feb 2012 06:05:30 GMT Increase Traffic |